Searching for fresh B2B leads can be tedious, and it’s essential to always emphasize quality over quantity. If you’re ready to take your small business to the next level, follow these steps to increase revenue through industry-specific leads lists.
1. Keep an updated B2B and B2C leads list
Maintaining an up-to-date list of contact information for your leads will ensure you reach the right people through cold email efforts. Regardless of the sales connection you wish to make, either business-to-business (B2B) or business-to-customer (B2C), you want to feel confident in the data on your leads list. Consider using a lead generation service to help ensure that you are contacting prospective clients that match your industry.
Once you have a list of sales leads, create an email with a strategically placed call-to-action to help boost sales. Typically, a call-to-action (CTA) is a phrase that entices the reader to interact with your company. Whether it’s a subscription you want your audience to sign up for or a product you want them to buy, your CTA motivates the reader to move forward with a revenue-generating purchase. Place the CTA in the viewable top section of your email without the reader needing to scroll down.
3. Optimize the appearance of your content
While this might seem simple enough that it doesn’t require much attention, the overall appearance of your content could affect your revenue if you don’t optimize it. Developing a high-quality leads list takes time and care, so ensure you can hold the reader’s attention once they receive your email. Start with an attention-grabbing subject line; otherwise, the recipient is less likely to open the email. Keep the text easy to scan using bullet points and shorter sentences. Lastly, avoid overloading your email with images because it risks coming across as spam.
4. Join the discussion and produce more leads
Take a moment to assess how you currently converse with your leads. Is there room for improvement or a personal touch? Engaging in a discussion through an industry-specific online forum allows you to meet new leads and build trust with your existing clientele. Another form of communication that proves effective in developing new sales leads is answering questions on Q&A websites. This may feel unusual if you’re used to relying on cold emails, but it helps you organically reach customers looking for solutions that your company can provide.
5. Expand your marketing channels
If your sales team solely invests their time into cold calls, you might miss the opportunity to find new B2B leads through other avenues. Depending on the industry you serve, you can choose a marketing channel that best suits your offerings. Various social media outlets present exciting ways to interact with prospects. LinkedIn is a great platform for connecting with other business professionals. Companies with products can use YouTube for live demonstrations. Expanding your company’s reach beyond emails through social media can help build leads lists and revenue. Remember, consolidating all your efforts into one marketing channel could limit your potential sales lead volume.
6. Consider integrating a live chat feature
Have you noticed an increase in revenue through cold calls? If you’re unsure, it might be time to adopt new methods of communication that are proven to create results. Adding a live chat function to your webpage gets you in touch with potential purchase leads right away. You get the chance to build a positive B2B or B2C relationship with a responsive first impression, and studies show that clients prefer getting answers through live chat. There is also an opportunity to collect their contact details for future correspondence.
Generate industry-specific leads lists with ease
If you want to identify key prospects in your target market, you can rely on BizLeads’ extensive sales prospecting platform. With access to over 30 million private businesses and 90 million business contacts, BizLeads can provide you with access to the leads you’ve been looking for.
BizLeads is a new cloud-based prospecting tool powered by American City Business Journals. Their search interface utilizes maps and 14+ unique data filters to connect you with decision-maker contact information.
Ready to get in touch with the right prospects to help grow your business?