How to Best Leverage a C-suite Leads List

Have your company’s sales reached a point of stagnant growth? Are you eager to take bigger steps to reach better results? It may be time to aim for higher connections with C-level decision-makers who have more buying power and know what’s best for their business.

Connecting with top-ranking executives can be challenging since they are likely to be busy, but getting in touch is possible with the right leads list and a plan. Keep reading to learn how to leverage a C-suite leads list to meet your company’s sales objectives.

1. Understand the difference between C-level executives

A common misconception is that the chief executive officer is the only person worth contacting within an office for effective decision-making. CEOs typically serve as the face of the company and handle major decisions, but there are several other C-suite officers with the buying power to say yes to your company’s services or products.

For project management and programming, consider contacting the Chief Information Officer (CIO) since they are familiar with risk analysis. A Chief Data Officer enhances business strategies requiring data governance and management. If you need help to achieve your short- or long-term needs, you can rely on chief technology officers who apply research and development toward making suitable investments. The Chief Marketing Officer (CMO) excels in product development, social innovation and physical or digital businesses.

Are you still looking to make the highest connection possible? Reach out to the Chief Operating Officer (COO) since they are typically second in command. Try researching what your target lead does in their executive role so you can tailor your message to them. Contacting C-suite executives based on relevancy can improve your chance at making the sale.

2. Improve your email marketing campaign

Once you know which person in your C-level executive email list best fits your company’s objectives, you should adopt new email marketing strategies. Keep in mind that your target recipient might not have the time to read every email they receive, so it’s important to ensure you optimize yours for success.

Take a moment to personalize your email to show that making this connection is important to you. This form of contact is your opportunity to provide your C-level executive contact with some background on your company and what it stands for. Remember to refer to yourself as “we” since you represent your company, not an individual. Develop content geared toward an executive audience by using infographics, video clips or images to give it a polished, professional look.

3. Talk business and avoid fluff

Get straight to the point. Don’t exploit having C-suite email addresses by overloading their inbox with extra sales and add-ons. Have one goal in mind and stick with it. Keep your message simple yet attention-grabbing, enough to compel the recipient to respond. Another effective email marketing strategy is to sell the bigger picture. These lead decision-makers are often looking to make big moves and have their eye on future growth, so consider selling annual packages or subscriptions.

4. Follow up with your leads

It may seem obvious, but proper follow up with your leads list is the key to success. It will help create curiosity toward your company, increase brand awareness and generate more prospects. Remain patient when following up because answers are not always guaranteed and can feel discouraging. Although going through your C-level executives’ email database to follow up with everyone can seem daunting, remember that no progress equals no profit.

5. Use a lead prospecting tool to make better connections

Ensuring you have accurate contact information for C-suite executives is imperative to maximize the effectiveness of outreach efforts. Equally, you want to connect with the highest-ranking leaders who match your company’s buyer persona to make profitable connections.

That’s where BizLeads can help.

BizLeads, a B2B lead generation sales tool, gives users access to over 30 million private businesses and 90 million professional contacts. Because BizLeads is owned by American City Business Journals, data within the platform is verified, first-party information. BizLeads can help you build a strong leads list with access to direct phone numbers and email addresses of C-Suite decision-makers.

Are you ready to improve your marketing campaigns and communicate with new B2B prospects?

Schedule a 15-minute BizLeads Demo and start discovering your ideal prospects today.