5 Things to Consider When You Buy Leads Online

In the B2B world, every sales funnel starts at the top with a fresh pool of leads interested in your brand, products, or services. You can generate leads organically by building an engaged audience over time, or you can buy leads online from a lead-generation company. For many B2B sales organizations, the latter is the go-to option because it’s fast and efficient. Purchasing leads allows B2B companies to amass a large quantity of leads quickly to then qualify for high potential prospects.

B2B companies often turn to purchasing lead lists for two reasons: your sales pipeline is running dry, or you’re on the cusp of launching a new campaign. Buying quality lead lists online can be an effective way to meet your organizations sales goals. That being said, you should first consider these five key factors before you decide to buy leads online.

Cost

Costs will always figure into all major business decisions. Buying leads for your business is a two-way situation. On one hand, you need to stay within your budget, or you risk diminishing the feasibility of your campaign before it begins. On the other hand, spending too little could lead to a low return on your investment, as cost is often reflective of other important factors related to your purchased leads.

With that in mind, your next move after setting a reasonable budget is to conduct extensive research on your lead list purchasing options. You will want to focus your search on lead-generation companies that offer competitive pricing structures and flexible payment options. Many of these entities offer credits and tokens, allowing you to exchange them for the leads that best suit your needs. Some organizations also offer ready-made lists within your parameters, an economical and convenient choice for building campaign momentum quickly.

Quality

High conversion rates rely on high quality leads. However, quality is often a variable instead of a constant with most lead-generation companies. While some companies provide data that has been verified for accuracy, most lead generation companies will churn out lists with low-quality and inaccurate contact information. The former would be a wise investment, whereas the latter is unlikely to provide the value you’re seeking.

To ensure your purchase nets high-quality leads, look at the reputations of the lead generators you’re considering. Reach out to these companies and ask them about their sourcing and validation processes. Ask if it’s possible to view a sample lead list for your examination. What you’re looking for is whether the company scrubs and verifies its leads, meaning each lead has undergone screening to ensure accuracy and prevent duplicates.

Ease of Use

Nothing is more frustrating than purchasing software that’s supposed to make your life easier, but then becomes a burden because you can’t figure out how to use it. When purchasing leads online, make sure the organization you select is willing to walk you through the process of accessing your lead lists from the get-go. A quality lead generation organization will be available to troubleshoot your questions and guide you through the process of accessing your leads whenever you need assistance.

Your Sales Strategy

With a sound sales strategy in place, you can be confident about putting your purchased leads to good use. A strong outreach is the key to ensuring your sales team can connect deeply and dependably with the potential buyers on your lead list before guiding them successfully through the sales pipeline to conversion.

The Expertise of the Lead-Generation Company

Before you commit to buying from a lead-generation company, ask, “Does this company have experience serving my industry?” You want the answer to be yes. A lead-generation company that’s worked with other companies in your wheelhouse can provide you with lead data to access your target market, including information on key decision makers who are ready to purchase your products or services.

That’s where BizLeads can help! Powered with data by American City Business Journals, BizLeads is the sales prospecting tool you’ve been searching for. Subscribers can access BizLeads’ platform to curate ready-made prospecting lists that are specific to your target customers. BizLeads can also help you expand your sales search outside of your normal prospecting parameters. With over 14+ unique search filters, your sales team can use BizLeads to generate current and validated lead lists with data tailored to your organization’s sales scope and budget.

Ready to learn more? Schedule a 15-minute BizLeads Demo today and test drive the platform with a free seven-day trial.