A business owner email list is a marketing list that contains the email addresses of relevant decision-makers. If you’re involved in your company’s sales and marketing efforts, being able to contact business owners directly can be a serious leg up for your prospecting goals. Not only do you eliminate a middle-person, but you can promote your products and services directly to the people with purchasing power who make the final decisions.
Gathering decision-maker contact information is just the first step. How you use that information can make or break your sales strategy. Luckily, there are multiple ways to use your business owner email lists both effectively and efficiently, while maximizing their potential to increase your team’s sales and new business connections. Here are three ways you use your business owner email list to your advantage.
1. Make sure you create a positive first impression
As the saying goes, you only have one chance to make a first impression. The number of email addresses you have in your email list is a relevant factor, but it’s important to remember that your goal isn’t just to build an impressive list. It’s to use your newfound list to generate revenue for your organization.
Whenever you introduce yourself and your company to a business owner via email, your main objective should be to create a positive first impression and generate interest in what you have to offer. There are several ways in which you can do that, such as opening with a personalized greeting that uses the recipient’s first name, providing them with a roadmap that explains how they can benefit from interacting with you, and asking them directly how you can assist them.
2. Offer them exclusive perks
Show your email recipients how being on your list can benefit them and their business. When introducing yourself to a business owner on your email list, consider including a welcome gift, perhaps with a discount code. An exclusive perk may be the nudge they need to feel valued, which can push them towards taking advantage of your offer.
The exact way you choose to reward the business owners on your email list depends on what you want to sell to them. Two popular approaches are providing them with special rates or access to exclusive content that’s only available to your email subscribers. Either way, these efforts can improve the chances of them becoming paying customers.
3. Personalize your messages based on your recipients’ industry and location
You can further use business email lists to your advantage by personalizing them based on crucial criteria, such as the industry in which each business owner operates and their location. This allows you to tailor your outreach with specific ways to offer value to their businesses, which in turn can increase the likelihood that they become paying customers. Aim to create geo-specific and industry-targeted email lists by using cutting-edge tools that can boost your email campaigns’ visibility.
That’s where BizLeads can help.
BizLeads, a cloud-based sales prospecting tool, is powered by first-party data from American City Business Journals. BizLeads data includes relevant information on more than 30 million U.S.-based private enterprises, allowing you to filter lists based on relevant criteria like industry and location. Plus, it’s easy to add to your current marketing efforts, as BizLeads can seamlessly integrate with your CRM software.
Having an email list with relevant business owner information is useful for generating revenue, but only if you learn how to use it to its full potential. Doing so can unlock new business opportunities and expose your organization to additional clients and markets outside of your normal prospecting range. Using a tool like BizLeads can increase your efficiency and effectiveness, which in turn can have a positive impact on your revenue.